on your sales funnel pages. Feature positive customer tweets on your website. I worked for a company that incorporated a live Twitter feed of users tweeting to them on their checkout page, which worked exceptionally well to increase conversions. It gave the brand a face and built trust. Ask your customers to participate in case studies that you can then showcase on your site. Create video testimonials that you can embed on your site and in a YouTube channel for your brand. 4. Use free shipping It is the number one promotion that drives online shopping. Be sure to watch your profit margins, but if you're able to offer free shipping, it's been proven to drive customers to purchase more shipping can reduce cart abandonment rates. According to kissmetrics, 28% of shoppers will abandon their cart if they encounter employee email list unexpected shipping charges. This is the #1 reason for cart abandonment! It's also important that if you offer free shipping, you advertise it loud and clear and be as clear as possible about your free shipping policy. Remember. no one likes unexpected shipping costs. 5. Use strikethrough prices Everyone loves a deal. If customers perceive that they are able to purchase a product for less than it's worth (or less than they're willing to pay) on your website, you've created a demand for this product and proved the value of your site. Use strikethrough prices to show customers the value of your offer and how much they'll save buying the product from you. Cross out the original price and underline the sale price. Here's another example from Holt's Cigar Company:Blog_Post_Cigar_Image_2 Not only show how much customers will save by buying the product on your site with strikethrough prices.