Then include information on the benefits of joining your email marketing list, along with subscription links. Chances are that your paper will be downloaded and Email Database passed around to many more people who you would have otherwise not reached - allowing greater 'visibility and influence'. You may have fewer direct registrations overall but you gain broader visibility. Try Email Database combining the viral pass-around approach with standard registration for other content. If you are producing podcasts and webinars, be sure to include a plug with contact information, registration page access and benefits.

Shameless Self-Promotion If you are creating contributed Email Database content, press releases or blogs, here are a few opportunities to work in a bit of shameless self-promotion. Just don't "over-message" or over-sell: Include Information and a Link to Your Newsletter in Press Email Database Releases - A good option for smaller companies. Include your company newsletter and other resources in press release copy. Promote Your Email/Newsletter in Articles and Article Attribution - Include a reference and link to your newsletter after the by-line on articles in trade publications. Mention in your Blog(s).

A link to your registration page is fair game. Use "Forward to a Email Database Friend" Forms Virtually every email service provider ("ESP") includes a 'forward to a friend' option, where you can include a link for recipients to forward their email to a friend (or enemy). Forward to Friend Email Database forms can help you add 2-4% more contacts to your list. Add Social Share Links to your Email Marketing Campaigns Include social share links on every email (and on high value web pages on your site) so that recipients can easily share your great content (whitepapers, webinars etc).